Research Tools and Methods

...eventually one of them will create the Gallup Poll. But with less time and fewer chances to get it right, the average animal advocate needs easy-to-use research tools. Enter Survey Monkey, a familiar and commonly used tool among advocates. In the past year I've been invited to complete about a dozen Survey Monkey questionnaires and, unfortunately, some of them were poorly designed and written. While I'm excited that advocates are using surveys more often, I think we can do better.

[Excerpt from the interview] As a movement, we can engage in self-expression, which is great, but if we want to achieve meaningful, lasting change for animals, we will need to reach out to people who don’t have this top of mind. What I mean is, it's hard when we have our heads in this 24/7 to put ourselves in the position of the person on the receiving end of the message. The only real way to know is to research that.

Written by Diane Venberg, one of HRC's 2010 interns, this wonderful overview of HumaneSpot.org shows the breadth of our research database and highlights a number of important studies. Be sure to give this blog a read if you've been wanting a taste of what HumaneSpot.org has to offer before applying for access. And if you have any research that you think should be included in our database, be sure to let us know.

As those of us at HRC mention regularly, the purpose of conducting research is often to overcome (or validate) our own assumptions and biased viewpoints. It can be difficult for advocates who feel strongly about animal protection to understand the attitudes and behavior of those who are less moved by the suffering of animals. To really know what non-advocates think - and why - it is essential to ask them directly and then filter their responses through rigorous analysis. You may be surprised by the answers and how different they can be from the beliefs of animal advocates.

Ten years ago, when we founded the Humane Research Council (HRC), some animal advocates were skeptical when we made the case for investing in strategic research... How things have changed over the last decade! No longer is research an afterthought in animal advocacy; it now occupies its own seat at the table as the animal protection movement has realized research’s vital role in campaign planning and execution.

Our goal with HumaneSpot.org is to help animal and environmental advocates be more effective by empowering them with informative research. During the two and a half years since we launched HumaneSpot.org, I'm pleased to say our user base has grown significantly and we consistently receive positive feedback. To help advocates get even more from using HumaneSpot.org, here are a few essential tips and resources...

Now that 2009 has faded into memory, I'd like to share with you a few of the Humane Research Council's major accomplishments for the year. Thanks almost entirely to your support, we’re proud to have just completed HRC's most productive year in the nearly 10 years of our existence! And, we plan to make 2010 better yet by reaching even more animal advocates to help them maximize their efforts for animals with our strategic research.