Collaborative Research Studies

UNDER DEVELOPMENT: The Key Indicators Study

HRC's Key Indicators study will evaluate and track a diverse set of important metrics covering a wide range of animal issues. The indicators selected will include a variety of metrics relating to the full span of animal protection issues. Together, they will provide a clear picture of the overall state of animal protection in the U.S. More importantly, this study will help animal advocates gain some understanding of progress over time and establish meaningful benchmarks for the future. Results are anticipated by early 2011. Click here to learn more about the Key Indicators study.

IN PROGRESS / ONGOING: The Animal Tracker

HRC's Animal Tracker is an annual tracking survey of key issues related to animals and animal advocates. The inaugural wave, which was sponsored by a consortium of animal protection organizations, was completed in June 2008 and included sixteen questions. Wave 2 was completed in March 2009 and Wave 3 was completed in March 2011, each including a subset of questions. Results for all waves are now available to registered HumaneSpot.org users:

• Wave 3 Results - 2010
• Wave 2 Results - 2009
• Wave 1 Results - 2008 (baseline survey)

COMPLETED: Advocating Meat Reduction and Vegetarianism to US Adults

Published in 2007, this multi-phase project involved a landmark study on the state of meat consumption among adults in the U.S. This study addressed in detail the behavior, motivations, and barriers of consumer segments of particular interest to vegetarian advocates, including meat reducers, semi-vegetarians, vegetarians, and vegans. The full HRC report is an essential tool for anyone working for widespread adoption of humane diets, and a limited version is also available for free. To learn more about the report or gain access to the findings, please visit HumaneSpot.org.

COMPLETED: US Public Perception of the Animal Protection Movement

HRC has completed several phases of research on behalf of the National Council for Animal Protection (NCAP), formerly known as Summit for the Animals. The studies have included a mix of quantitative and qualitative research to assess the public attitudes and consumer behavior that are relevant to the animal protection movement. This important research is available exclusively to current NCAP members, but for a summary, please see the HRC case study.